Master carver***
I was born December 22, 1952 to Passignano on Trasimeno –province of Perugia-land characterized by charismatic names ETRURIA/UMBRIA for me presumptuously and atavistically predestined for personal and congenial DNA and because I’m a avid lover of Middle-age of a mother ,Alba Urbani, daughter of fishermen and musicians and of a father , Alessandro Morarelli,a cabinet maker son of farmers and carpenters.
In 1959 with my parents and my three brothers Vittorio e Mauro we came to Milan. After the compulsory school I attended a course of graphic designer at the school Irene Cova.
Since 1969 to present I practice the profession like Designers in all specializations of the sector: Graphic – press ,radio, tv Release – leaflets maker – Packaging - exhibition stands – Promotion – editorial projects and journalism – photography etc. having behind experiences matured in important agencies of advertising of Milano and for ‘’ affection to the flag of Italian excellence’’ 15 years in the internal agency of the Group Pirelli.
In private I delight in the production of sculptural works and components of furnishing in ceramic and stained glass – graphic design – wood carving, all of all rigorously produced by hand.
***Master: from dictionary of Italian langue: craftsman specific ‘’proficient’’ who produces unique pieces not cheesy. Personally , although, from the next generations, recognized like artist not seeing any difference of values and identity between a good artist and a good craftsman if not a pimp and unfair system imposed by the market.